Notebook, coffee and pen on table

AOIFE MCKEOWN

Copywriter, Editor & Author

 

EXPERIENCE & PORTFOLIO

With years of experience writing for e-commerce brands and marketing projects, my portfolio and expertise encompasses many different areas of content creation, marketing and website editorial. This includes writing articles and blog posts, newsletters and CRM copy, SEO copy, and product texts and descriptions, and creating snappy, short-form copy for banners, CTAs and graphics. I also have extensive experience with German to English translation and transcreation.

Aside from my commercial content experience, I also write about music and the arts, including ExBerliner Magazine and DIY Mag, among others.

You'll find examples of my work and projects I've worked on below.

 
Image by Leo Wieling

FLEXITUNE

Lead Copywriter

A new stock music source for content creators, Flexitune aims to disrupt traditional libraries with its collection of high-quality, customizable tracks. From the initial website texts and brand definition, to marketing copy and social media planning, I worked on all aspects of Website editorial and content planning to prepare the site for its March 2020 launch.

Image by Alora Griffiths

WORLD FITNESS

Senior Editor & Copywriter

A community-focused e-commerce site for fitness inspiration and home gym equipment, this project for Social Chain required bold, high-energy content to match. I worked on the initial website copy, editorial guidelines, newsletters and blog posts for the site's go-live in December 2019.

bedroom.jpg

URBANARA

Senior Editor & Copywriter

A direct-to-consumer brand for timeless, all-natural textiles and homewares, I wrote for the URBANARA journal and editorial newsletters, and worked on SEO.

MONOQI

SENIOR EDITOR & COPYWRITER

The e-commerce destination for innovative design and contemporary homewares, delivering new products and collections every day. As Senior Editor, I wrote product texts, designer descriptions and landing page copy, created headlines and branding for campaigns, and collaborated with CRM and creative departments on social media strategy and editorial newsletters.

 
Monoqi_edited_edited_edited.jpg
 

ABOUT ME

Since relocating to Berlin from Belfast, I've spent my time working on creative writing projects alongside building my portfolio of commercial and brand work.


If you'd like to work with me, I'm open to long-term projects and remote working opportunities – just send me a message using the form below.

 
Image by NeONBRAND

CONTACT

Please get in touch if you'd like to see more examples of my writing, or if you would like to collaborate with me on new projects or other opportunities.

Thanks for your interest! I'll get back to you as soon as possible.