CV
Aoife McKeown
Summary
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Copywriter and content editor with extensive experience writing for advertising, marketing and e-commerce. I thrive on writing polished, engaging and creative copy for brands and marketing campaigns.
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I also have a background in translation and arts journalism.
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Experience
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August 2019 - March 2020
Social Chain, Berlin - Senior Editor
At Social Chain, a social media-first marketing agency, I wrote creative, polished copy for a diverse range of brands in the company portfolio, with a keen editorial eye for the nuances in tone, voice and style required by each. My day-to-day responsibilities include:
Creating punchy, sharp short-form texts such as headlines, marketing copy, website and product texts, and other website copy in all instances it’s needed; writing and researching topical and engaging long-form content and blog articles
Planning and managing editorial deadlines and schedules; drafting style guides both in-house and brand-specific
German to English translation and transcreation of texts
Creating editorial newsletter content other marketing content such as SEO texts and Facebook ads; collaborating with performance marketing and CRM on data-driven campaigns
September 2018 - August 2019
MONOQI, Berlin - Senior English Editor
As Senior Editor, I continued to write creative, polished texts, with the added responsibility of overseeing the work of the English editorial team. This included:
Ensuring all English editorial output was immaculately written, grammatically perfect and consistently on-brand
Maintaining the in-house style guide and driving change when needed
Managing copy deadlines, coordinating with other departments on campaigns
November 2017 - September 2018
MONOQI, Berlin - English Editor
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When creating in-house editorial content for MONOQI, a leading online destination for high-end design, I ensured my writing was always informed, fresh and well-crafted. My tasks included:
Writing creative and sharp short-form copy, headlines and product copy across multiple channels
Writing editorial, marketing and brand copy for collections and campaigns
Working closely with CRM on editorial newsletter content and campaigns; writing SEO texts for products
Developing social media strategy and writing social media content
German to English transcreation and translation of texts, with a keen understanding of the brand and cultural differences
March 2017 - October 2018
Milengo, Berlin - Translator (German to English)
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Creative translation of texts from German to British English for an e-commerce client, with a keen understanding and cultural awareness of the target market
Maintaining a specific house style, adapting to ongoing feedback from client
Use of CAT tools and MemoQ
February 2014 - July 2014
Exberliner Magazine, Berlin - Writer & Editorial Assistant
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Writing articles for the print magazine, with a focus on arts and music
Conducting and transcribing interviews with artists; fact-checking and research
Writing reviews and column pieces
Creating daily web content, such as event listings
July 2009 - June 2011
BBC Radio Ulster, Belfast - Online Editorial Contributor
January 2010 - June 2010
The Irish News, Belfast - Arts Writer
February 2009 - July 2010
This Is Fake DIY, Remote - Online Editorial Contributor
Education
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September 2009 - September 2010
Belfast Metropolitan College, Northern Ireland - NVQ Level 4&5, Newspaper Journalism
September 2005 - January 2008
Queen’s University Belfast, Northern Ireland - LLB Law & French
Languages
English Native
German C1
French B1